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Customer Evangelists

Written by Mark Van Steenwyk : March 28, 2006

From the Customer Evangelism Manifesto:

A customer evangelist not only purchases from you regularly, she feels compelled to tell others.

This isn’t a religious site at all…marketing folks are employing religious terminology more and more.  It is interesting to see the growing cross polination between Christendom and Consumer Culture.  If you substitute the words "purchases from" with "worships with," then you’ve got the modern evangelical definition of evangelism.  We really need to get back to the business of being the church.

for further reading . . .

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