Marketing Jesus

Written by Mark Van Steenwyk : September 7, 2004

Sometimes I wonder if I’m not a whore to consumerism. Here I am, a John-the-Baptist-Wannabe–screaming to the American Church and telling it to repent of its consumerist ways, meanwhile I am starting a church and I am utilizing *gasp* direct mail.

Is this inauthentic of me? Is sending an invitation to every household in our area contra-Gospel? I don’t know. I used to think so, but when it comes down to it, I want everyone in my neighborhood to know that a new community of faith is starting up.

Is it enough to avoid cheese in our mailer? Is the very fact we’re DOING a mailer proof that I’m a sell-out? What is the happy medium between getting the word out and being a consumerist pawn? There are precious little ways of communicating information these days that don’t involve marketing strategies.

In our mailer, we just gave the info and made it compelling. We didn’t water down what we’re about. We didn’t bait and switch. We didn’t do anything gimmicky. Is this enough?

Let me know your thoughts.

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One Response to “Marketing Jesus”

  1. natjo on September 8th, 2004 8:48 pm

    I’d say you’re okay to do the direct mail thing, but here are some thoughts of mine… Direct mail is sometimes all there is anymore since the door-to-door thing is frowned upon at best, spit on at worst. Folks are afraid to open their door (I know I am when I’m alone with only my toddler and no husband).

    It is sad that our culture is no longer the friendly one-to-one, face-to-face people anymore. I imagine if you walked around the grocery store or even the parking lot outside just talking to people about your church, they’d probably feel on the spot and resent the approach, and you could even be cited for some indecency of prostelitizing goofiness.

    I really try not to be cynical, but it’s so hard some days. I’ve prayed for God to further the work of Christ through your ministry and I hope he renews the desire to pray again.

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