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Jesus Manifesto is looking for sponsors

Written by Mark Van Steenwyk : June 6, 2008

Remember way back when I did this poll? At the time, I was exploring ways to monetize Jesus Manifesto. According to the poll, most folks felt that I should only include ads from trusted sources. The second most popular suggestion was that I should seek grants or funding from partner organizations.

I have an idea I want to explore. I’m wondering if the best way of combining these ideas would be to find a few sponsoring organizations. These organizations would help subsidize the work of Jesus Manifesto, allowing us to have some finances to use for growth, and a way to pay a stipend to a very part time editorial staff.

If you look to the right sidebar, you’ll notice sidebar images for Christarchy, Missio Dei, and Submergent. These are groups that I’ve helped get started. There’s also a link for the Breviary there. In addition, I’ve used a banner ad (which is also displayed in the rss feed for each article) to promote things like the Pentecost Writing Competition, the Missio Dei Breviary, and the Cobalt Season’s latest album. With the exception of the Cobalt Season, I’ve used these to bring attention to some of my other ventures…things that resonate with the same impulse as Jesus Manifesto. Below that, there are a list of still other groups and sites that share the same impulse as Jesus Manifesto.

I’d like to take the images down for Christarchy, the Breviary, and Submergent (moving them into the regular set of links) and replace them with 3 or 4 sponsors. In addition, Missio Dei would only appear in the banner section and rss feeds about 1/4 or 1/5 of the time, depending upon the other sponsors.

And so, instead of advertising products, we would use our best “spots” on Jesus Manifesto to draw attention to worthy sponsor organizations–organizations that affirm the message of Jesus Manifesto and are working, in their own way, to live into the Kingdom of God. Missio Dei would be one of these sponsors (since it has been carrying the costs for Jesus Manifesto for a while now…and benefited from the awareness JM brings).

SUMMARY:

  • We are looking for 4 sponsors in addition to our current sponsor, Missio Dei. Sponsorship would connect your organization to a growing niche readership of about 600 feed subscribers and an additional 700 to 1000 average visitors a day (on a good day, it is higher).
  • Sponsorship would get you one of five premium sidebar spots (where the links for Christarchy, Missio Dei, Submergent, and the Breviary currently are located).
  • Sponsosrship would also get you 1/5 of a share on our banner ad space, and in our rss feed footer ad space.
  • We’d be willing to discuss how much your organization would contribute to subsidize Jesus Manifesto. From my research, the going rate for the banner ad and rss ad would be about $500/month. Split 5 ways, that would mean about $100/month per sponsor. However, Jesus Manifesto is a growing ministry and we’re looking to do more than simply sell ad space. We’re looking for partners who will journey alongside us as our site grows in web presence and influence. Sponsorship is different than advertising for a product. And a worthy sponsoring organization may have deep pockets and a desire to help Jesus Manifesto develop beyond what it currently is, or have a shoestring budget and a desire to grow their organization by connecting with our current reader base. Because of this, $100/month may be too little money for some groups and too much for others. So lets talk.
Mark Van Steenwyk is the general editor of Jesus Manifesto. He is a Mennonite pastor (Missio Dei in Minneapolis), writer, speaker, and grassroots educator. He lives in South Minneapolis with his wife (Amy), son (Jonas) and some of their friends.


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Comments

Viewing 4 Comments

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    "Let's talk."

    I love it. And I'll see if I can find some interested parties.
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    I think if you set up a paypal for donations and/or setup a Cause on Facebook I for one would be willing to throw in lunch money every once in a while.

    Like this: https://www.causes.com/fb/donations/new?cause_i...
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    An idea that I'm starting to pursue.

    Some of the best groups to 'host' are fairly stingy with advertising money; rightfully so, as it's often not a wise use of money that the ministry/non-profit can use actually helping people.

    So the thought is this (kind of tied to destroyideas) - get a group of people to sponsor an organization's ads. For example; we sponsor a Compassion child, and everything we have seen of that ministry has been exceptional - they don't reinvent the wheel, but rather use existing ministries in the countries they work in, there are tangible successes where the children of the children who were sponsored often do not need sponsorship, and their usage of donations is marked with integrity.

    So if a church or a group said "I'm going to put in $5 in a pot once a month to put Compassion up on JM", that'd be a simple and effective set up for everyone involved.

    Still working out the pragmatics on bits of it, but let me know what you all think.
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    mark i think this is the best idea for monetizing. it is more about mutual support between like-minded organizations, and using mutually beneficial relationships to redistribute resources where they're more needed, without being too comercial.
 

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